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Spring 2013 Analytics Thought Leader Lecture


Villanova School of Business
Center for Business Analytics


How Data is Enhancing the NFL Fan Experience

Alicia Rankin
Head of Research and Fan Insights
National Football League (NFL)

Friday, April 12, 2013
Driscoll Hall, Room 134
1:30 pm - 2:30 pm


Alicia Rankin joined the National Football League (NFL) in October 2007 to oversee the research department and work closely with the NFL marketing and sales teams. Alica's role is to understand and increase the NFL fan base of 200 million people and to strategically expand the NFL brand into other growth opportunity businesses.
Prior to the NFL, she spent 7 years at ESPN overseeing all qualitative and quantitative research projects regarding ESPN, all its networks, and its brand extensions such as ESPN.com and ESPN The Magazine. During her tenure there, she single-handily built the Consumer Insights department to provide strategic research across the entire company.
Prior to ESPN, Alicia worked at R.O.I Research and Sponsorship Research International (SRi), two research companies specializing in sports sponsorship research. At both firms, she was responsible for conducting and managing the sponsorship research programs of such client accounts as NFL Properties and Championship Auto Racing Teams (CART). In the course of the last twenty years, she has managed market research studies and consulting engagements covering 26 different countries worldwide.
Ms. Rankin graduated from Lehigh University in 1991 with a B.S. in Marketing and a concentration in market research and statistics. 

Questions? Contact Sharon Ballard, sharon.ballard@villanova.edu, (610) 519-4395
For more information about the Center for Business Analytics, click here.

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